The Scope of the Revolution

So lets get back to the Health and Wellness Revolution. The scope of H& W Revolution is huge. So much that my whole blog will look very disorganized and confusing if I don’t take the trouble to lay it down now. Throughout the next couple of months I will be discussing products and innovations that are arising as part of the H & W Revolution in the field of:

• medical technology
• consumer health products
• basic consumer and household products
• alternative holistic treatments (natural cures)
• nutraceuticals and naturopath physicians ( N.D.)
• direct selling/ word of mouth marketing
• multilevel marketing
• and even an alternative Health Insurance Plan

The list sounds like a bunch of keywords. Yes they are! These are just some of the hot keywords for capitalizing on the H & W revolution. I missed out on a whole new aspect, the suppliers of organic farming methods and organic groceries. This is a whole new market in itself as consumers are becoming increasingly sophisticated and looking for healthier options. Imagine the amount of revenue for organic farmers and organic farming method suppliers if giants like Wal-Mart switch to organic.

But why discuss the various problems of the current healthcare system, food industry and our lifestyle? From an economic perspective since I am an economics major, identifying more problems allows us to look for solutions. To be honest the bigger the problem, the greater the potential to monetize if you are able to offer a viable solution. But in this case the word ‘viable’ appeals to my humanistic sentiments since it is people’s health we are talking about here. In my opinion the solutions have to be effective. Here also lies a greater opportunity for monetizability by separating yourself from the crowd of ‘disloyal entrepreneurs’ who only wants to make ‘quick bucks’ by selling their vitamins. The one who actually focus on doing a lot of good will touch the bigger chunk of the revenue and that could be you. Basically, that’s how the greatest economic revolutions have taken place in the past. In the IT Revolution, Bill Gates have offered the solution to store massive amount of data in computers through his software and the Silicon Valley have managed to put the processing power of a large supercomputer in the laptops we use today. Therefore I will not only be talking about the various solutions but also the problems that persist so we can understand the scope and magnitude of the potential that lies in the H & W Revolution. In doing so, I will be exploring the various income earning opportunities that are emerging from this economic revolution.

The concept of the H & W Revolution has not appeared out of the blue. The phenomena has been identified by the world renowned economist Paul Zane Pilzer in his famous book ‘The Wellness Revolution’. At http://thewellnessrevolution.paulzanepilzer.com/index.php he talks about how he identified a greater economic movement taking place in 2002. Initially it was a 200 billion dollar industry that has exceeded expectations and surpassed 500 billion dollar today. With the current rate of growth it is inevitable that the wellness industry will be the next trillion dollar industry and even overtake its predecessor, the IT Revolution. This creates greater entrepreneurial opportunities for all of us. What is so unique about this industry is that anyone who can operate a computer or adept at direct selling can be a part of it. He identifies that the chunk of the revenue lies in the distribution of products instead of producing it. Thanks to the formation of numerous multi level and direct selling industries, this has become possible more than ever. More on this profitable industry and how you can be a part of it next. Che’s out for now.